An ‘archeologic’ exercise uncovering the WHY and DNA anchored in a distinct narrative of WHO you are as an organization.
The formulation of your North Star guiding your organization’s strategic direction and assisting your companies ability to make decisions through purpose, vision and mission.
Today, consumers would not careif 77% of all brands disappeared tomorrow.
A well-defined strategy is important to all companies. But how many strategies actually live through-out the company culture and the products derived? To make your brand meaningful to your consumer base, your strategy must be anchored in a powerful Strategic Narrative.
Why do you exist? The cornerstone of the strategic narrative is a shared purpose. The company purpose needs to be unfolded in a greater manifest, serving as the backbone of any future strategy. Consumer purchase decisions are driven by purpose and standpoints (43%) equally as much as the core value proposition (44%). A strong raison d’être will function as the guiding North Star ensuring the company DNA to be lived out in everyday operations throughout the organization and as a shared meaningful journey with your customers.
Walk the talk. The basis for a purpose-driven strategy is created by translating the purpose, vision and mission into strategic focus areas and initiatives. To activate your company purpose you need a determined vision with goals and ambitions and a clear mission, defining key elements of the approach to get there
Why build a Strategic Narrative? In recent years, consumer behavior testifies to an increasing focus on brands with shared virtues and beliefs. Already in 2017, 51% of consumers primarily bought products from companies with whom they shared virtues and beliefs. In 2018, the number grew to 64% making it a one-year increase of 13%. With other words: The meaningful differentiation lies within the bigger mission of your company. Let us help you unlock the full potential of your brand.
Feel free to reach out:
Nicolai Ellemann Iversen