Company startup in Egypt
Situation
Nordic internet market research company targeting the Egyptian market faced challenges in navigating the highly complex political and economic environment.
Solution
Through implementation of market analysis and assessment trips, We developed business plans, market entry strategy and financial estimations for initial market penetration and subsequent Middle East expansion.
Outcome
The project provided the client with in-depth knowledge of the market and ensured full understanding of risks and rewards of entering markets in the Middle East.
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